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Blog · Payroll Management · Agency

Agency Payroll: Managed for 25-100 Employees | BEGsses (25-100 Employees) (2026)

By Anthony Moretti, VP of SalesPublished: June 28, 2026
A creative marketing team collaborating around a table

Managed payroll at $25-$45 PEPM all-inclusive makes economic sense at nearly every size for marketing agencies, but the specific value drivers differ depending on headcount.

Payroll at Different Sizes for Marketing Agencies

Marketing Agencies SizeMonthly Costvs. In-House Hire
5-person boutique$125-$225/moSave $53K-$78K/yr
20-person agency$500-$900/moSave $48K-$72K/yr
50-person full-service$1,250-$2,250/moSave $38K-$58K/yr

The comparison is against an in-house hire at $55,000-$80,000 fully loaded to $57K-$83K per year.

Under 25 Employees: The Clearest ROI

For marketing agencies under 25 employees, in-house payroll cannot be justified. A payroll coordinator costs $55,000-$80,000 fully loaded -- compared to $625-$1,125/month for managed payroll. The savings pay for a year of managed payroll in the first 2-3 months.

25-75 Employees: Complexity Drives the Case

In the 25-75 employee range, marketing agencies are dealing with more 1099 vs W-2 freelancer classification, project-based bonuses, multi-state remote teams, billable vs internal payroll allocation. An in-house generalist is less likely to have the depth needed in these areas. Managed payroll provides specialist coverage that reduces exposure.

75-200 Employees: Hybrid Approaches Emerge

At 75+ employees, marketing agencies often consider a hybrid approach: an HR generalist handles employee relations and benefits while a managed payroll provider handles the compliance-heavy payroll function. This keeps an internal HR presence while outsourcing the most technically complex piece.

How to Get a Quote for Your Marketing Agencies

BEG quotes managed payroll based on your actual headcount and pay frequency. For most marketing agencies, the first discovery call includes a custom cost comparison against your current setup.

Managed Payroll, Handled.

BEG manages payroll at $25-$45 per employee per month, all-inclusive. Get an instant cost comparison for your business.

Frequently Asked Questions

How do you handle freelancers vs. employees?

Freelancers classified as independent contractors are paid through a 1099 contractor system. W-2 employees go through payroll. We help review worker classifications to reduce audit risk.

Can you handle performance bonuses for account managers?

Yes. Performance bonuses are processed as supplemental pay runs with the correct federal supplemental withholding rate applied, included on the employee's W-2.

How do you handle remote employees across states?

Remote employees in multiple states are standard. We withhold state income tax based on each employee's state of residence and pay state unemployment where the employee works.

What does BEG charge for agency payroll?

Agency payroll runs at $25-$45 per employee per month. For a 20-person agency, that is $500-$900 per month covering payroll, tax filing, year-end W-2s, and multi-state compliance.

Related Resources

Managed Payroll →Payroll Pricing →More Payroll Guides →
Anthony Moretti, VP of Sales

Anthony leads payroll solutions at Business Executive Group, a national managed payroll firm serving businesses across industries including Marketing & PR Agencies. BEG manages payroll at $25-$45 PEPM, all-inclusive, with deep expertise in compliance, multi-state filing, and industry-specific payroll requirements. Get instant pricing at beghr.com.

Authoritative source: U.S. Department of Labor: Wage and Hour Division