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Run the Payroll Fee Auditor →Blog · Payroll Management · Agency
Agency Payroll: Software vs Managed, Which Wins? | BEGl Service (2026)
Marketing agencies evaluating payroll options typically compare managed payroll service against payroll software. Here is the honest comparison.
Managed payroll service (like BEG) means a provider processes payroll for you. You submit hours and changes; they handle the rest including tax deposits, compliance, and year-end forms.
Payroll software (Gusto, ADP Run, Paychex Flex) means you run payroll yourself using a platform. You are responsible for configuring it correctly and keeping up with compliance changes.
Side-by-Side Comparison for Marketing Agencies
| Payroll Task | Managed Payroll | DIY Software |
|---|---|---|
| 1099 vs W-2 freelancer classification setup | Configured for you | You configure |
| Tax deposits | Handled | You are responsible |
| Compliance updates | Applied automatically | Your responsibility |
| Multi-state filing | Included | Varies by plan |
| Year-end W-2s | Included | Included or add-on |
| Payroll errors | Provider corrects at cost | Your cost to fix |
| New hire onboarding | Handled | You set up |
Which Is Right for Marketing Agencies?
For most marketing agencies under 100 employees, managed payroll wins on total cost and compliance coverage. The tradeoff -- giving up direct software access -- is outweighed by removing the compliance risk that comes with self-managing 1099 vs W-2 freelancer classification, project-based bonuses, multi-state remote teams, billable vs internal payroll allocation.
Payroll software makes sense if you have dedicated in-house HR staff with genuine expertise in Marketing Agencies payroll compliance, prefer hands-on control, and have a low tolerance for vendor dependency. These are real advantages, but they come with real responsibility.
Managed Payroll, Handled.
BEG manages payroll at $25-$45 per employee per month, all-inclusive. Get an instant cost comparison for your business.
Frequently Asked Questions
How do you handle freelancers vs. employees?
Freelancers classified as independent contractors are paid through a 1099 contractor system. W-2 employees go through payroll. We help review worker classifications to reduce audit risk.
Can you handle performance bonuses for account managers?
Yes. Performance bonuses are processed as supplemental pay runs with the correct federal supplemental withholding rate applied, included on the employee's W-2.
How do you handle remote employees across states?
Remote employees in multiple states are standard. We withhold state income tax based on each employee's state of residence and pay state unemployment where the employee works.
What does BEG charge for agency payroll?
Agency payroll runs at $25-$45 per employee per month. For a 20-person agency, that is $500-$900 per month covering payroll, tax filing, year-end W-2s, and multi-state compliance.
Related Resources
Anthony leads payroll solutions at Business Executive Group, a national managed payroll firm serving businesses across industries including Marketing & PR Agencies. BEG manages payroll at $25-$45 PEPM, all-inclusive, with deep expertise in compliance, multi-state filing, and industry-specific payroll requirements. Get instant pricing at beghr.com.
Authoritative source: U.S. Department of Labor: Wage and Hour Division
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